7 Crucial Factors to Consider Before Buying a Premium WordPress Theme

The Content Management System (CMS), WordPress has become immensely popular among website designers and developers in a short span of time. It is estimated that approximately 75 million websites on the web incorporate the use of this CMS. This free platform also contains an abundant collection of templates and plugins that will enable you to easily build stunning websites.

If you are planning to design a new WordPress website, then you will be probably wondering whether to invest in paid themes or settle for their free counterparts. Website designers who are in search of a feature-rich WordPress theme that receives regular updates and excellent support from developers should certainly choose premium WordPress themes over free ones.

Points to Remember

It is crucial to note that there are plenty of premium WordPress themes available in the market, which means that you will need to do a little bit of research to find the right paid theme. If you fail to identify the right WordPress theme that suits your project-related requirements, then you will not be able to achieve the desired results you are after.

Also read: What Are Responsive WordPress Themes

If you are new to the world of WordPress website designing, then you may not know how to find the perfect premium WordPress theme. If that’s the case, then you should try to pay attention to the following factors before selecting a certain premium WordPress theme for your website.

User Reviews

There are several marketplaces that sell premium WordPress themes and most of them contain public reviews that are posted by individuals who have used them. These reviews will help you to learn a lot about your preferred premium WordPress theme and it may even enable you to decide whether it is the ideal choice for your website or not.

You will be able to see public reviews in the right sidebar on Themeforest, which is one of the most popular marketplaces that sell premium WordPress themes. However, you need to keep in mind that some independent sellers may not contain user reviews on their website.

Niche of Your Website

One of the most important factors you need to consider before buying a WordPress theme is undoubtedly website niche. Some individuals will be planning to build a business website or ecommerce website whereas others will be looking to design an entertainment or informative website.

Recommended Reading: How To Find The Best WordPress Theme

If you already know what your website niche is, then you should fine a premium theme that is suitable for that specific niche. This is mainly because a premium WordPress theme that is designed for a particular niche may not be a good choice for another website niche. For example, a theme that is designed for photography websites will not work well for professional business sites.

Compatibility with Plugins

Some of the premium WordPress themes that are equipped with excellent features can be quite expensive. So, if you wish to ensure that your money is well-spent, then it is best to check each and every aspect of your preferred WordPress theme before making a buying decision. The plugin compatibility of your preferred theme is one of the important factors that must be considered.

WordPress plugins enable you to significantly improve the speed and performance of your website. In addition to that, there are plugins that can be used to boost the traffic to your website. So, you should ensure that the plugins that you need to use are compatible with your preferred premium WordPress theme.

Mobile Friendliness

It is true that most of the premium WordPress themes available in the market are responsive. So, if you use such a theme, then your website will look great on smartphones, tables, and desktops. Still, it is best to check whether your preferred WordPress theme works great on all these devices before making a final buying decision.

If the mobile design of the premium WordPress theme doesn’t seem as impressive as its desktop design, then you should consider looking for other alternatives. More than 50 percent of the entire website traffic is generated through mobile devices. So, if you fail to offer a fine site visiting experience to internet users, then they will not prefer to spend time on your site.


You can surely find an abundant collection of feature-rich premium templates on most marketplaces. Unfortunately, some of the premium WordPress themes available in the market is not that customizable. So, if you settle for a like that, then you will find it extremely difficult to add a personal touch to your business website.

As a result, your website will look a lot similar to other types of WordPress websites, which is not really good for business. So, when you are selecting a WordPress theme, you must ensure that it allows enough room for customization. A premium WordPress theme that enables you to customize widgets, sidebars, and other areas will surely help you to improve the look and feel of your website.


Another critical factor that you need to consider before buying a premium WordPress theme is speed. Most of us put in a considerable amount of our time and effort when we are designing a website or blog in order to offer a fine experience to site visitors. In some rare cases, the premium WordPress theme may slow down the speed of your website.

As you would probably know, most of the premium WordPress themes are loaded with multiple numbers of features. This can affect the speed and performance of your website, which will, in turn, deprive visitors of a fine site visiting experience. Using a theme that loads at a rapid pace will also improve the Google search engine rank of your website.

SEO Friendliness

If you are planning to build a good-looking website that will help you to build a strong online presence for your brand and enable you to stay way ahead of your competitors, then you must pick an SEO-friendly premium WordPress theme. Website designers and developers who opt for a theme that is not-friendly will not be able to secure a good rank in the search engine results page of Google.

This is because websites that use a non-friendly SEO premium theme may encounter technical SEO issues. These types of issues will prevent your website from attaining a good rank. So, you need to do your research and make sure that the WordPress premium theme that you are purchasing is SEO friendly.

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