Selecting a Website Template for Your Online Store

Website design is an integral factor that determines whether visitors want to spend time on a website or not.  So, you must put in a quality amount of your time on research when you are building a new website. It is true that designing a professional website is not a difficult or sophisticated process anymore. In fact, all you need to do is to select the right template and make necessary customizations to it.

You can easily find plenty of marketplaces that sell read-made website templates. For instance, websites like ThemeForest, TemplateMonster, BootstrapDash, and UrbanUI has an excellent collection of modern and feature-rich templates. Most of these templates are easily customizable, user-friendly, and regularly updated. The striking attributes of such excellent templates will surely come in handy when you are working on a web design project.

Points to Remember

As we mentioned earlier, there are plenty of e-commerce website templates available out there. As a result, you might get overwhelmed or confused with a wide variety of choices. If that’s the case, then it is best to seek the help of experts, as they will be able to help you.

However, you could also make a list of your preferred templates and go through each one of them. This will help you to easily decide which one of them is an accurate choice for your website. If you wish to make the process of template selection easier, then consider these crucial factors before choosing a template.


The ecommerce website template that you are choosing must make your website look stunning. If the template doesn’t improve the visual aesthetics of your website, then it is best to look for other options. Ecommerce websites that doesn’t look good will fail to capture the interest of site visitors. This will, in turn, prevent you from building a strong online presence.

Also Read: Things to Consider Before Selecting/Using an Admin Template

So, you must pick a template that will make your website look great and unique to others. You must also ensure that visual appearance and color patterns match perfectly with your brand. This will create an inviting feel for new customers.

Simple and User-Friendly Interface

It is a widely known fact that internet users love to visit a website with a simple design and user-friendly interface. You must ensure that your preferred website template will help you to design such a website. If you are able to offer a fine user experience to your visitors, then they will most likely spend more time on your website.

In addition, some of them may even check out your products or buy them. On the other hand, websites that lack such a user-friendly interface will not be able to lure in more visitors. In short, site visitors should be able to easily find the product or information that they are looking for.


It is true that there are plenty of excellent multi-purpose ecommerce website templates available out there. However, you will need to make a number of changes or adjustments to these templates. This will make your website look different when compared to the websites of your competitors.

In most cases, website templates usually come with several tools that make the process of website customization simple. Still, it is best to ensure that the template contains tools that will help you to make the necessary customizations. This is because you will surely want to customize the CTA buttons, change colors, and do a lot more.


An excellent ecommerce website template will contain plenty of space for displaying product images and other relevant content. It is best to look for such a template. This is because it will help you to put more focus on your products. In addition to that, site visitors will be easily able to find the right products that they need.

High-quality images of your products with relevant contents will surely impress your customers. In fact, it might even urge them to buy your products, which will gradually improve your website conversions.


A survey conducted by Google revealed that approximately 50 percent of searches on Google takes place through mobile devices. It is estimated that more and more internet users will be using their smartphones to access the web. This is why several experts have advised designers to ensure a fine mobile website experience to users.

So, if you don’t ensure a fine site visiting experience to mobile users, then you will risk losing them. Likewise, you should remember that about 50 percent internet users are using desktop too. This means that you will need to offer a fine experience on desktops too. This is why you need to select a responsive template, as it will make your website look good across different devices.

Browser Compatibility

As you would probably know, internet users use several different web browsers to access the web. For instance, the default browser of some users will be Google Chrome while the preferred browser of others will be Mozilla Firefox. In addition to these two browsers, a number of internet users use Opera, Safari, and Edge.

Recommended reading: 11 Popular Minimalist Website Templates Of 2019

The data formats of these browsers will significantly vary from one another. Apart from that, their configuration will also be different. So, you must check your preferred website template will all these browsers through both mobile and desktop devices. If your web browser does not offer support to any modern browsers, then it is best not to buy it.

Loading Speed

An average internet user expects a webpage to load within 3 seconds or less. This means that a potential customer who is visiting your website spent just seconds to decide whether to continue visiting your site or not. So, you will need to ensure that the page load speed of your speed is impressive. Else, you will end up losing thousands of customers.

This is why it is best to settle for a user-friendly, easy-to-navigate, and fast-loading template. Most website templates that are available on popular marketplaces are responsive. This implies that websites that use these templates will look great and load faster on both mobile and desktop devices.


The primary purpose of starting a business website is to improve conversions and boost sales. If you want to do that, then you must ensure that the style of your preferred website template perfectly compliments the identity of your brand. Several website designers often ignore this crucial point and they end up regretting it down the line.

Recommended reading: Top Ten Modern Designer Website Templates

In short, an e-commerce website that sell diamonds should not look a lot similar to a site sells sports accessories. So, you should focus on your brand identity and find a template that reflects it perfectly.


Most of the modern multiple purpose website templates are optimized for Search Engine Optimization (SEO). So, if you are using an SEO optimized website template, then your chances of acquiring a higher rank in Google are relatively higher. This is why there has been a considerable increase in the popularity of SEO optimized website templates.

Websites that do not use such template will struggle when it comes to search engine rankings. This is not good for business and it may even affect the reputation of your enterprise. So, you should make sure to use website templates that are optimized for SEO.

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