Several users who are new to the world of website designing and the ones who are planning to change the WordPress theme of their website are a little bit afraid to change the existing theme of their website. This is because most of them are afraid that switching to a new theme might affect the search engine rankings of their website and reduce traffic.
It is true that several website owners who changed the WordPress theme of your website were able to see that the process has negatively affected the search engine rankings of their website. If you are encountering such an issue, then you need to realize the fact that the decrease in search engine rankings might not be due to the WordPress theme change, but due to other reasons.
Points to Remember
Website designers and developers who are working on a project for the first time in their lives should take note of the fact that a new WordPress theme will not cause any changes to your site’s rankings. That said, if the newly installed WordPress theme is installing data in a different order or way in the HTML code, then it might affect the rankings of your website.
Recommended Reading: Updating A WordPress Theme Without Losing Customization
It is crucial to realize the fact that there is a lot more to blog SEO than the visible text. If you do not have a clear idea about Search Engine Optimization, then you won’t be able to understand the factors that are responsible for the changed rank of your website. If that’s the case, then do not worry because we have compiled a list of factors that may alter the ranking of your website on Google and other search engines.
HTML Code Order is Crucial
Google and other search engines read the HTML code of your website in a linear manner. It is crucial to realize the fact that this might not be in the exact same order as it is displayed on the screen. So, if you change a WordPress with a right-hand sidebar with a new one with a left-hand sidebar, then the spiders will see the sidebar content first instead of the text. This will, in turn, affect the ranking of your website.
In such a scenario, you will need to check the HTML code of your site and see whether the Body section appears first and then the sidebar content. This means that if the newly installed theme changes the way in which the HTML code of your page is read by Google and other search engines, then the search engine rank of your website might suffer.
It is significant to pay attention to the fact that the meta data on your website is extremely important when it comes to search engine rankings. In addition to that, you must continue using the exact same SEO plugins even after you have changed the theme of your website to a new one. So, if you have used the Yoast WordPress SEO plugin with your old theme, then you will need to use the same plugin with new theme too.
Also Read: 10 Best Mobile-Friendly Website Templates
Website designers who continue using the same theme and plugins along with the new WordPress theme will able to ensure that the search engine ranking of their website will not change up to a certain extent. You should also make sure that the Title tags and Meta description of your website after installing the new theme.
The URLs that you have provided to your blog posts are usually called as permalinks. If the permalinks of your website have changed after the installation of a new WordPress theme, then it will surely affect the search engine ranking of your website. In fact, when this happens, the search engine ranking of your website will be considerably reduced. This is something most website developers and online marketers prefer to avoid.
The good news is that you will be able to stay from this issue by ensuring that the permalinks in the newly installed WordPress theme are the exact same as the ones in your old theme. You need to click these permalinks and ensure that they all lead to the exact same pages or posts just as your old permalinks. If not, then get in touch with expert web designers or digital marketers, as they will be able to help you.
Maintain the Existing Links
You need to realize the fact that permalinks are not the only important links in your website, which means that all the links in your site are of significant importance. The Google Algorithm, which calculates the rank of your website takes all the links into consideration. This means that each and every link that leaves your blog should be the exact same in the newly installed theme too.
So, you will need to maintain the tag links that are attached to the images, graphics, archives, and blogroll. It is crucial to take note of the fact that you will need to properly check the links in the widgets, sidebars, and adverts in order to make sure that they are working as supposed to. If not, then you will need to fix the issue as soon as possible.
In addition to the above-mentioned four reasons, there are several other factors that may affect the search engine ranking of your website. Some of the most common reasons for the search engine rankings change of your website are discussed below.
If the WordPress theme change has affected the search engine rankings of your website, then AdSense Blocks can be the major culprit behind the issue that you are experiencing. For instance, if you have altered the AdSense block placements of your website or used additional blocks with the new theme, then it will surely affect your website’s rank. However, in some cases, the ranking of your website might improve due to this, but it happens very rarely. Either way, it is best to fix the issue asap to avoid future issues.
Bounce Rate and Page Speed
As you would probably know, the loading speed of your website is also critical when it comes to search engine rankings. If your website is loading at a slower pace in the browser of the visitor, then they will prefer not to revisit your site. This will increase the bounce rate of your site, which in turn lowers the ranking of the website. So, if you have installed a new theme, then the first and most important thing you need to do is to compare the page loading speed of the older and new theme.
If the new theme that you have installed on your website is built with the help of a mark-up vocabulary like Schema.org, then it may improve the rank of your website considerably. The Genesis WordPress framework is an example of this. It is best to look for a WordPress theme that will have a positive impact on the readability of your site because it will enable you to increase the ranking of your website.
From the above statements, it is evident that changing the WordPress theme may affect the search engine ranking of your website. However, this doesn’t mean that you should not change the theme of your website. If you are ready to pay attention to the above-listed facts and if you can find a theme, which is a close variant of your old WordPress theme, then you do not need to worry about the rank of your website.
If you wish to know more on Bootstrap Dashboard Templates or if you need guidance on how to find the best WordPress theme, then it is best to reach out to us.